Internal
l . Managing product
– Brand awareness
– growth product
– Positioning product
– Product diferentiation
– Features vs benefits
– Price startegy
– Stock Availability
– Market share vs market size
– Ranking area, ranking product
– Refresh product information
2. Supporting ‘customer’ PM team
– Training new or existing product
– Joint visit: trouble shooting, complain handling, FF guidance, make sure that FF delivery the right key message
– Prepare the article or supporting data
– Make quiz for refresh FF knowledge
– Fasilitator for sample needed
– Product presentation
– Program and competitor strategy
3. Stock management
– Monthly rolling forecast
– Product allocation/relocation
– Stock controling both branch or HO
– Checking mount product item to principal
– Monitoring process import product
4. FF guidance
– Brosur,
– Gimmick
– Survey form, call card
– Showing/demo product
– Samples
– FQA: frequent questions and the answers
5. Coordination with SM
– Project
– Market information
– Stock
– Sales product
6. Reporting
– Monthly highlight
– Visit plan & report
– Up-country visit
– Event report
– Report to principal
– Marketing Plan
– Budgeting & targeting
– Event Organizing
EKSTERNAL
lRelationship
– Pareto customer
– Trouble customer
– Deal/project
– Other organization
– Communication with principal
– S&D department
Logistik à issue stock availability
Branch à stock,
HO à Masterisasi, etc
– Other department at company
– Supplier
– Contractor
– Etc
FF = Field Force SM = Sales Manager
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