Job Des Product Executive

Internal

l . Managing product

– Brand awareness

– growth product

– Positioning product

– Product diferentiation

– Features vs benefits

– Price startegy

– Stock Availability

– Market share vs market size

– Ranking area, ranking product

– Refresh product information

2. Supporting ‘customer’ PM team

– Training new or existing product

– Joint visit: trouble shooting, complain handling, FF guidance, make sure that FF delivery the right key message

– Prepare the article or supporting data

– Make quiz for refresh FF knowledge

– Fasilitator for sample needed

– Product presentation

– Program and competitor strategy

3. Stock management

– Monthly rolling forecast

– Product allocation/relocation

– Stock controling both branch or HO

– Checking mount product item to principal

– Monitoring process import product

4. FF guidance

– Brosur,

– Gimmick

– Survey form, call card

– Showing/demo product

– Samples

– FQA: frequent questions and the answers

5. Coordination with SM

– Project

– Market information

– Stock

– Sales product

6. Reporting

– Monthly highlight

– Visit plan & report

– Up-country visit

– Event report

– Report to principal

– Marketing Plan

– Budgeting & targeting

– Event Organizing

EKSTERNAL

lRelationship

– Pareto customer

– Trouble customer

– Deal/project

– Other organization

– Communication with principal

– S&D department

Logistik à issue stock availability

Branch à stock,

HO à Masterisasi, etc

– Other department at company

– Supplier

– Contractor

– Etc

FF = Field Force SM = Sales Manager

Quality of Life

Two Years Out

Many pharmacists will start out as employees of community pharmacies and retail chains, while others will work in hospitals with limited responsibilities under the watchful eyes of their supervisors. Starting salaries range widely for entry-level pharmacists, depending on region and practice setting.

Five Years Out

By this point, pharmacists who can afford to start up their own businesses have the experience to do so. Those individuals working in community pharmacies have the professional experience to move into managerial and supervisory positions, and pharmacists working in hospitals will assume senior supervisory positions and direct the actions of interns and newly licensed pharmacists. Pharmaceutical companies are also searching for pharmacists with this level of experience to act as sales representatives. Others pharmacists choose to pursue a master’s or doctorate degree to move into teaching and research positions.

Ten Years Out

Well established by this point in their careers, those individuals who have stayed within the community pharmacy field are managers, and some of them have achieved executive positions within the company. People who have remained in hospitals assume administrative positions or have achieved the position of director of pharmacy service and are in charge of all of the hospital’s pharmaceutical services. But nearly any pharmacist with this much experience can find gainful employment in the manufacturing side of the industry in management positions, sales, research, quality control, advertising, production, and other areas. After 10 years,many pharmacists have enough capital to finally start their own practices, while those individuals who have had their own businesses should enjoy continued success.

A Day in the Life

A Day in the Life

Pharmacists dispense drugs and medicines prescribed by physicians and health practitioners. As such, a pharmacist must possess the medical knowledge necessary to inform his or her customers about the purpose, hazards, and side effects of any drug he or she dispenses. Pharmacists also keep computerized and often detailed records of patient drug use and medical profiles to ensure that patients won’t combine drugs that shouldn’t be taken with one another and that they are following their doctors’ instructions concerning dosage. It is an increasing part of the pharmacist’s job to be actively involved with patients, providing information on prescription drugs, referring patients to appropriate over-thecounter drugs, and advising physicians on the proper selection and use of medications. Pharmacists employed in community pharmacies, as nearly 60 percent are, may also take on the responsibilities of running the business, such as buying and selling nonpharmaceutical merchandise (think of what else you can get at Rite Aid), hiring and supervising personnel and pharmacy technicians, and overseeing much of the day-to-day operation of the pharmacy itself. Although pharmacists who run their own business certainly perform these tasks, even salaried employees of big-chain pharmacies can find themselves taking on some managerial responsibilities in addition to their pharmaceutical duties. Pharmacists who are employed by hospitals (this group makes up 25 percent of the profession), clinics, and HMOs dispense prescriptions and work as consultants to the medical team. They also make sterile solutions for use in the emergency room and in surgical procedures, purchase medical supplies, instruct interns, and perform administrative duties. Some of them in the hospital and medical field continue their education and conduct research into new medicines and areas of drug therapy, specializing in drug therapies for psychiatric disorders, for example, or the use of radiopharmaceuticals. Most pharmacists spend an average of 44 hours per week at their jobs, but individuals who are self-employed tend to work longer. In any case, the work is not sedentary, and pharmacists report spending a lot of their time on their feet.

Paying Your Dues

The majority of students enter pharmacy school with at least three years of college under their belts. Undergraduate study should consist of mathematics and sciences such as biology, chemistry, and physics, as well as humanities and social sciences. Students on this track need to pay close attention to the curriculum recommended by the college of pharmacy they intend to apply to in order to fulfill admissions requirements. Students must then complete at least two years of special pre-pharmacy coursework followed by four academic years of pharmacy study. In addition to being knowledgeable, a pharmacist needs to have good people skills. Successful completion of the academic and clinical requirements of a professional degree from an accredited program and passage of a state board examination are required to obtain a license to practice pharmacy.

Associated Careers

Education and training in the pharmaceutical sciences open up more career choices than just the practice of pharmacy. Drug manufacturers and wholesalers hire pharmacists as sales and medical service representatives. Drug companies see the advantages of having informed salespeople pitching their products to retail pharmacies and hospitals, and pharmacists provide credible information on new drug products to prospective buyers. With additional education and training, a qualified pharmacist can also teach in colleges of pharmacy, supervise the manufacture of pharmaceuticals, or become involved with the research and development of new medicines. With more academic work, pharmacists can move into pharmacology or become pharmaceutical chemists. The academically minded pharmacists combine pharmaceutical and legal education to pursue jobs as patent lawyers or consultants on pharmaceutical and drug laws.

Competencies

Pharmacy competencies: their relative importance to consumers, practitioners, educators, and students.

McGhan WF, Hurd PD, Johnson CA, McKennell TM.

The pharmacy profession increasingly is involved in developing and maintaining competency standards as objective criteria in evaluating the educational process and in judging practitioners' continuing competence.

This study compared the rankings of various pharmacy competencies among diverse populations, specifically, consumers, practicing pharmacists, pharmacy educators, and pharmacy students.

The competencies were assessed through a questionnaire which required the respondents to rank 17 competency labels in order of importance. The questionnaire was completed by 104 metropolitan residents and additional samples included 450 practitioners, 39 pharmacy educators, and 217 pharmacy students. Interesting differences appear between the rankings of the competencies among the consumers, practitioners, faculty, and students.

Results indicate that consumers highly ranked the traditional roles of the pharmacist as a drug distributor. Faculty tend to rank highly the clinical roles of the pharmacist. The highest rank correlations on pairs occurred between students and faculty (0.89) and between pharmacists and consumers (0.89). The lowest rank correlation occurred between faculty and consumers (0.64).

Practice specialization

Specialties exist within the pharmacy profession, with the place of occupation being the major differentiator. Specialties include:

• Academic pharmacist
• Clinical pharmacist (consisting of many subspecialties such as Pediatrics, Geriatrics, etc.)
• Community pharmacist
• Compounding pharmacist
• Consultant pharmacist
• Drug information pharmacist
• Home Health pharmacist
• Hospital pharmacist
• Industrial pharmacist
• Nuclear Pharmacist
• Oncology Pharmacist
• Regulatory-affairs pharmacist
• Veterinary pharmacist
• Pharmacist Clinical Pathologist

Roles

Pharmacists are trained in phatmacology, pharmacognosy, chemistry, pharmaceutical, pharmaceutical chemistry, pharmacy practice (including drug interactions, medicine monitoring, medication management), pharmaceutics, pharmacy law, physiology, anatomy, biochemistry, kinetics, nephrology ,hepatology, and compounding medications. Additional curriculum covers basic diagnosis with emphasis on disease state management, therapeutics and prescribing (selecting the most appropriate medication for a given patient).

One of the most important roles that pharmacists are currently taking on is one of pharmaceutical care. Pharmaceutical care involves taking direct responsibility for patients and their disease states, medications, and the management of each in order to improve the outcome for each individual patient. Pharmaceutical care has many benefits that include but are not limited to:

• Decreased medication errors
• Increased patient compliance in medication regime
• Better chronic disease state management
• Lessen cost of insurance
• Strong pharmacist-patient relationship

Pharmacists are often the first point-of-contact for patients with health inquiries. This means that pharmacists have large roles in the assessing medication management in the primary care of patients. These roles may include, but are not limited to:

• clinical medication management
• the assessment of patients with undiagnosed or diagnosed conditions and for decisions about the clinical medication management required.
• specialized monitoring of disease states
• reviewing medication regimens
• monitoring of treatment regimens
• delegating work
• general health monitoring
• compounding medicines
• general health advice
• providing specific education to patients about disease states and medications
• oversight of dispensing medicines on prescription
• provision of non-prescription medicines
• counseling and advice on optimal use of medicines
• advice and treatment of common ailments
• referrals to other health professionals if necessary
• dosing drugs in renal and hepatic failure
• pharmacokinetic evaluation
• education of physicians and other health care providers on medications and their proper use
• limited prescribing of medications only in collaboration with other health care professionals
• providing pharmaceutical information
• promoting public health by administering immunizations

In some states, pharmacists have prescriptive authority to either independently prescribe under their own authority or in collaboration with a primary care physician through an agreed upon protocol.

Pharmacist

Pharmacists are health professionals who practice the art and science of pharmacy. In their traditional role, pharmacists typically take a request for medicines from a prescribing health care provider in the form of a medical prescription and dispense the medication to the patient and counsel them on the proper use and adverse effects of that medication. In this role, pharmacists ensure the safe and effective use of medications. Pharmacists also participate in disease state management, where they optimize and monitor drug therapy – often in collaboration with physicians and/or other health professionals. Pharmacists have many areas of expertise and are a critical source of medical knowledge in clinics, hospitals, and community pharmacies throughout the world.

Pharmacists are sometimes small business owners, owning the pharmacy in which they practice. Their specialized knowledge as skilled professionals makes them a vital part of any healthcare team. They act as a learned intermediary between patients and other healthcare providers to ensure that proper medical therapy is chosen and implemented in the best way possible.